拉斯维加斯近期交易更新-机构投资显著上涨
Las Vegas Market Update-Institutional Transactions Rising fast
Fertitta兄弟3.13亿美元收购棕榈树酒店并启动6.2亿美元改建工程
Fertitta Brothers Purchased the Palms for $313 million and Invested $620 for renovation
拉斯维加斯棕榈树酒店以6.2亿美元改建投资额打破当地记录，目前一期工程已完工。Fertitta兄弟在该150亩资产总投资已超过10亿美元。
The 17-year-old Resort has completed its phase 1 construction of the largest renovation in Las Vegas history. Total $1 billion has been invested by the Fertittas on this 25 acre site.
Fertitta家族在赌场业已经营超过40年，此外在2016年以40亿美元总价出售美国终极格斗联赛。棕榈树酒店与Oasis春山项目同处西部区域，与大道地区距离为春山项目的两倍远。Fertitta兄弟将该项目作为其主要经营资产，表明了其对该区域的远期价值和长远盈利能力的充足信心。
The Fertitta family, who sold UFC for $4 billion and has been in the resort/casino industry for over 40 years, sees value of this off-strip site, which is twice as far from the Las Vegas Strip as LVSM.
自恢复营业起，该产业已成为当地最热门酒店之一。堪称艺术博物馆的棕榈树酒店将大量游客流量自拉斯维加斯大道吸引到包含春山路在内的西部地区。
The Palms has become one of the most popular hotel in Las Vegas since its re-opening. The art museum hotel is drawing tremendous traffic from the strip to the westward, as well as to the Spring Mountain Road area.
美国终极格斗推动者，赌场大亨在棕榈树酒店创造历史
UFC Promoter, Casino Giants Making History with Palms
拉斯维加斯棕榈树酒店，在2002年曾是美国MTV电视节目真实世界的拍摄地，拥有2500个套间，自2018年3月启动的6.2亿美元改建项目至2019年上半年已完成一期竣工。该改建投资额为拉斯维加斯历史第一。
The Palms, which was the home of the 12th season of MTV’s The Real World in 2002, the 2,500-suite hotel and casino is having a $620 million renovation to reinvent its image started at March 2018.
2016年，Station Casinos作价3.13亿美元收购棕榈树酒店，买方拥有者为Frank和Lorenzo Fertitta，亿万富翁、艺术品收藏家和拳击运动推动者。随后6.2亿美元的改建工程包括新增2层4万美元一晚的别墅套间、价值300万美元的苏格兰威士忌收藏、酒店大堂Damien Hirst恶魔雕塑以及其他来自诸如Andy Warhol 和Jean-Michel 等数十名艺术家的收藏品. 该翻新项目最终用目的为打造豪华博彩、娱乐和酒店一站式服务，融合传统拉斯维加斯酒店风格和独特非凡艺术氛围的国际化顶级酒店。
In 2016, the resort was bought by Station Casinos, owned by Frank and Lorenzo Fertitta, billionaire art collectors and fight promoters, for $312.5 million,. The two have since poured money into the resort’s $40,000-a-night two-story villas, a $3 million Scotch whisky inventory, a Damien Hirst shark in the lobby’s bar, and numerous other artworks from the likes of Andy Warhol and Jean-Michel Basquiat. The reimagination is expected to transform Palms into a luxury gaming and entertainment destination by creating a mix of classic Vegas hospitality and extraordinary new experiences through world-class partnerships.
酒店总经理Jon Gray表示，“在翻新完全竣工后，棕榈树酒店将蜕变成拉斯维加斯最受欢迎的目的地之一”。
“By the end of the $620 million renovation, Palms will be a completely transformed property making it one of Las Vegas’ most sought-after destinations,” the resort’s general manager, Jon Gray.
Fertitta兄弟
The Fertitta Brothers
Fertitta家族自赌场行业起价，Fertitta兄弟的父亲Frank Fertitta在1976年创办Station Casinos，该公司1993年上市，并展开了疯狂的债务驱动扩张。最终公司不堪负债，在Fertitta兄弟的掌控中于2009年破产。7年后，他们在红岩度假村的扶持下再度上市，目前市值27亿美元。
The Fertittas made their first fortune in the casino business. Their father, Frank, launched Station Casinos in 1976. The company went public in 1993 and pursued aggressive, debt-fueled growth. Those liabilities eventually thrust the business, then under the control of Frank Jr. and Lorenzo, into bankruptcy in 2009. Seven years later, they took the repaired operation public again under the banner Red Rock Resorts, which now boasts a market cap of $2.7 billion.
Fertitta兄弟最著名也是收益最高的投资便是全美终极格斗锦标赛UFC。Fertitta兄弟于2001年在该项目濒临破产时用200万美元接盘，并在其手中发展成为年利润数亿美元的火热项目。2016年8月，UFC以40亿美元被美国Endeavor集团收购。
The brothers earned their most lucrative return, however, from their stake in UFC, which they bought for just $2 million in 2001, when the fight promoter teetered on insolvency. Despite significant regulatory hurdles, they grew the business to hundreds of millions of dollars in annual revenues. In August, they sold UFC for $4 billion in a deal led by WME|IMG
接盘后翻新经营
Renovation and Operation
与许多资本管理基金所选择的购入资产再推出所不同，Fertittas兄弟本身便是最终经营方。他们对棕榈树酒店豪掷10亿美元的举动证明了他们对拉斯维加斯旅游业、尤其是高端板块的发展势头充满信心。
Unlike many capital management funds that purchase asset then exit to end-user, the Fertittas are operating the hotel by themselves after almost $1 billion of investment in the property. With such tremendous amount of investment in a Off-Prime Strip hotel, the Fertittas are optimistic about upward momentum of Las Vegas tourism industry, especially in the high-end sector.
拉斯维加斯史上最高翻新成本
Most Expensive Renovation in the City’s History
地标级艺术藏品酒店
Land mark Art Collection hotel in Las Vegas
新生的棕榈树酒店有多种值得一去的特色，但其独树一帜的艺术藏品更是将该酒店升级到世界级顶级酒店。该酒店现在已遍布来自Damien Hirst, Jean-Michel Basquiat, Andy Warhol, Adam Parker Smith, Jason Revok, Eric Haze, Scott Hove, Felipe Pantone等许多一线艺术家的典藏级艺术品. 有着诸多艺术氛围的加持，棕榈树酒店得以配备10万美元一晚的Damien Hirst行政套房, KAOS全日制艺术品酒吧，以及号称艺术博物馆的餐厅。
While the Palms is known for many things, one element that truly sets it apart is a world-class art collection that includes pieces by Damien Hirst, Jean-Michel Basquiat, Andy Warhol, Adam Parker Smith, Jason Revok, Eric Haze, Scott Hove, Felipe Pantone, and many more. No corner remains unturned when it comes to art or innovative design. With those, Palms is able to build a $200,000 for two night Damien Hirst Empathy Suite, the KAOS day and nightclub which was built by art pieced, as well as the art collection museum in the dining room.
正因为拥有着诸多顶级艺术品，许多游客为了棕榈树酒店专程前往拉斯维加斯，该酒店也获得了一大批稳定回头客，目前已成为全程最受欢迎的酒店之一。
With the unique art collection in the hotel, customers started to visit Las Vegas specifically for the Palms, the hotel is also getting constant come-back guests, and has become one of the most popular hotel in the city since it’s reopening in early 2019.
棕榈树酒店的定位能够同时迎合当地居民和游客的喜好，其综合性博彩旅游一站式酒店的定位为当地甚至南内华达州的经济发展提供了大量助力。
With its appeal to both Las Vegas residents and tourists alike, the Palms is a hybrid gaming property that is uniquely positioned to benefit from the strong economic trends in Southern Nevada and record visitation levels in Las Vegas.
资本逐步离开拉斯维加斯大道
Capital Move Away from the Strip
由于其土地稀缺性和过高价格，近期鲜有在拉斯维加斯大道进行的资本投资。投资者越来越关注非大道地区的投资机会，例如里奥、棕榈树酒店和未来的掠夺者体育场等。
Recently, fewer capital investments are being made within the Prime Strip, due to its land scarcity and overpricing. The investors are focusing on other off-strip area, investment actions are spreading across Las Vegas, Palms, Rio and the future Raider Stadium are typical signals of the movement.
新棕榈树酒店带来的高流量
Traffic Drawing by the New Palms
另一方面，在其独特优势的吸引下，棕榈树酒店也将过去主要围绕拉斯维加斯大道的游客吸引到I-15高速西边的春山路地区，随着未来里奥项目的落地，以及持续不断对中国城的资本流入，该地区将成为未来拉斯维加斯大道的延伸。
On the other hand, with its uniqueness, the Palms is able to attract tourist from the east of I-15 highway which is the Las Vegas strip to the west which includes our Spring Mountain Road. With other capital investment such as the replacement of Rio in the next 4 years, new development in the Chinatown, the area is becoming an expansion of the Prime Strip.
