20亿美元NFL突袭者体育场将于2020年3季度竣工

来自美国职业橄榄球联盟(NFL)的突袭者队将迁往拉斯维加斯,开始其2020赛季的全新征程。此前,美国职业冰球联盟(NHL)的黄金骑士队,美国女子职业篮球联盟(WNBA)的王牌队也先后入驻拉斯维加斯作为其主场。对于美国四大职业运动联盟而言(橄榄球、篮球、棒球和冰球),尽管当地已具备拳击、混合格斗等大型体育项目,但过去的拉斯维加斯从经济规模和发展趋势而言并不完全适合顶级职业体育项目的发展。

然而如今的拉斯维加斯已今非昔比。该城的经济逐渐不再以博彩作为主要支撑,而更多倾向于家庭式、全民皆宜的旅游业,与此同时科技行业在当地的发展也进展迅猛,逐渐成为另一大支柱产业。随着拉斯维加斯逐渐褪下罪恶都市的光环,NHL球队的入驻更是为NFL突袭者队的搬迁打开绿灯。

新场馆预计于2020年7月31日竣工开业,拉斯维加斯会馆局表示该项目进展稳定、并无推迟计划。

据开发商确认,该场馆最高可容纳6.5万人,仅NFL赛事门票将带来至少1.6亿美元的年收入。

除橄榄球赛事之外,该场馆未来将作为音乐会、国际足球赛事等大型项目的举办场所,其最终目标为承办美国年度最大的运动盛会“超级碗”。该项目将至少带来超过10亿美元的经济效应。

2019年8月,美国廉价航空公司忠实航空(Allegiant)宣布其对该球场的冠名,合同为期30年,年冠名费2000-3000万美元。公司高层曾公开表示,此举措对公司而言属于冒进行为,但考虑到如今拉斯维加斯的高速发展进程,外加该场馆未来将吸引全国乃至全球的视野关注,“顺应潮流”的策略对公司利好极大。

美国第一大职业体育运动效应

作为全美第一大运动,每一个顶级职业联赛的球队都能为当地经济带来极大帮助。参考内华达政府所提供数据,突袭者队的迁入以及新场馆的建成将为当地带来至少6.2亿美元的经济影响,吸引新增游客45万人次,70.8万酒店入驻天数,以及超过2.5万新工作机会。

据拉斯维加斯全球经济联盟(LVGEA)表示,自突袭者队确认迁入后,该消息已经在当地开始造成一系列经济促进的效应。LVGEA是一家公私合伙制组织,旨在促进当地经济发展,主要业务方向包含区域性合作、国际贸易以及国际关系联合。

LVGEA总裁兼CEO 乔纳斯彼得森在一家拉斯维加斯电台节目的采访中表示,作为全美最受欢迎的体育项目,突袭者队的影响效应已经开始散布全城。

“全美职业橄榄球联赛是美国全民都可参与的话题”彼得森表示,“拥有一个NFL的球队对于拉斯维加斯成为国际大都市的目标至关重要,它可以作为一个对话的开场白,一个品牌宣传的机会,甚至是一个全新时代开始的标志”

据采访,在彼得森和LVGEA在内华达进行商业合作促进的过程中,突袭者队经常作为话题之一被提及,甚至是一些公司进入拉斯维加斯的重要原因之一。

转变中的拉斯维加斯

曾经的赌城如今正在发生着翻天覆地的变化,博彩早已不再是拉斯维加斯的核心。

根据拉斯维加斯会展观光局(LVCVA)统计显示,2018全年以赌博为主要目的访客仅占总比7%。旅游/度假以45%位居第一,其次是占17%的探亲访友,赌博以第四名位居第三名“途经”之后。

未来这个百分比将持续变化,体育板块将持续增长。尽管在全美传媒市场中排名仅有前40,人口总数仅约200万,其体育竞技在未来将持续腾飞。NHL黄金骑士队已在当地取得了巨大的成功,其他诸如终极格斗、美国足球冠军联赛、女子NBA、NBA夏季联赛,纳斯卡赛车和七人橄榄球等项目在此前已发展的如火如荼。

“突袭者的到来将对拉斯维加斯体育届带来革命性的改变,”美国终极格斗赛事副总裁劳伦斯爱泼斯坦表示,“拉斯维加斯是一个世界品牌,对于黄金骑士和突袭者队的迁入,其中最主要的原因之一便是拉斯维加斯本身,这是一个能够帮助品牌完成建设和发展的完美平台,NFL和NHL是如此,NBA在未来也必将加入。这个平台能够将体育品牌拓展到其他范围,获取更广阔的关注度。”


$2 Billion NFL Raiders Stadium to be Finished in Q3 2020

The NFL Raiders is moving to Las Vegas and will play its 2020 season in the new $2 billion stadium, following the arrival of the Golden Knights of the NHL, and the Aces of the W.N.B.A. For years, Las Vegas was thought to be too small and too transient to support sports teams, even though boxing, mixed martial arts, and other big sporting events have drawn crowds here for decades.

But that has changed as the city has grown and its economy has become less centered on gambling with more family-oriented tourism and, increasingly, technology companies. After long shunning Sin City, the N.F.L. two years ago gave the Raiders the green light to move here from Oakland.

The target date for the new stadium’s completion is July 31 2020, In December 2019, Las Vegas Stadium Authority status report indicated there had been no delays in construction.

According to confirmed pricing of seat licenses, the 65,000 seats stadium will generate at least $160 million of annual revenue just from NFL games.

Not only football, the stadium authority is targeting to host many other major events, such as the concerts, international soccer matches, and the Super Bowl for final goal, which can easily generate over $1 billion of economy impact.  

In August 2019, discount airline Allegiant announced its naming rights partnership with the stadium, the deal is reportedly valued between $20 and $30 million a year for 30 years. Even the airline executives admit it was an aggressive move for the company, but considering the upward momentum of Las Vegas, plus national, even international attention draw by the stadium, it is necessary for the company to “follow the trend”.

US No.1 Sport Impact

As the No.1 sport of US, impact from a major league football team is magnificent. According to the Nevada government, the annual economic impact created by the stadium and move of Raiders is estimated to exceed $620 million, draws over 450,000 of new visitors, adding 708,000 more hotel room nights, over 25,000 new jobs.

The Raiders impending move to Las Vegas is already providing an economic boost to the area according to the head of the Las Vegas Global Economic Alliance. The LVGEA is the public-private partnership dedicated to developing the region’s economies. The organization does that through regional cooperation, global trade, and overall global connectivity.

Jonas Peterson, president and CEO of the LVGEA, appearing on Silver and Black Today on CBS Sports Radio in Las Vegas, said the Las Vegas valley is benefiting already from being chosen as the future home to one of the most storied franchises in all of sports.

“The NFL is a conversation that everybody can relate to,” Peterson said. “There is a connection with becoming a globally recognized city and having an NFL team. It’s a conversation starter, a branding opportunity and a coming of age for our community.”

As Peterson and the LVGEA work to lure companies to Southern Nevada, he says those companies choosing to come here ask him and his team about it and cite it as one of the reasons to be excited to be in Las Vegas.

The Sin City has Changed

The days of Las Vegas being a casino-first town are long gone. The Sin City is evolving.

The Las Vegas Convention and Visitors Authority (LVCVA) reveals just seven percent of 2018 visitors said their primary purpose for being in Las Vegas was to gamble. Vacation/pleasure topped the list at 45 percent, and seeing friends and relatives next at 17 percent. Gaming was fourth after No. 3, “passing through.”

The percentage will keep changing. Sport sector is growing. While it may be only the 40th-largest media market in the U.S. with a metro population just over 2 million, it’s a sports economy on the rise. There is the success of the Golden Knights, the strong early business around the Raiders, the established UFC, as well as USL Lights, WNBA Aces, NBA Summer League, two NASCAR Monster Energy Cup races, the Rugby Sevens and many other events. The sports are drawing tremendous traffic to the city. Sports fans come specifically to attend the game, create another booster for this fast growing economy.

“The Raiders coming is sort of a game-changer,” According to the UFC vice president Lawrence Epstein. “Las Vegas is a global brand, and I know one of the reasons why the Golden Knights got an expansion franchise, why the Raiders got approved to come here, is because Las Vegas is an incredible platform to build brands. The NFL, the NHL, and I think the NBA ultimately, we’ve seen it’s a tremendous platform to build your brand and expose it to a much larger audience than sports typically expose themselves to.”

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